Undorm Landing Page

While running ads on Instagram, we initially routed click throughs to the Undorm home page. However, the content wasn’t very applicable to our ad copy, so I decided to create targeted landing pages. I then ran two AB test. First, I tested the landing pages with and without a navigation bar. Once removing the navigation bar, we saw a significant increase in conversions. Second, I further AB tested the variations of our CTA by embedding a chatbot form vs. a traditional embedded form. On average, they both perform equally as well, but conversions have varied depending on the ad copy and creative connecting to the landing pages - an interesting discovery for us.

You can check out the landing pages by clicking on the images. Let me know what you think! (check it out on desktop - it’s a lot cooler)